Beyond sustainability slogans. Regenera Luxury is the complete system that turns regeneration into measurable revenue, audited quality and verified trust — for the hotels, retreats and destinations that intend to lead.
Presented by UN Tourism · Recognized by WSHA · SECTUR · AMFORTH · IHT
Keynote Speakers · FITUR Madrid · ITB Berlin · HOST Milan · WTM London · Gulfood Dubai · HOFEX Singapore
Luxury hotels are tired of spending on sustainability with no clear return and little trust to show for it. Generic green badges and “beyond sustainability” slogans no longer move revenue, reassure investors, or satisfy discerning guests.
Regenera Luxury takes a different route: a rigorous internal-audit and quality system that raises operational excellence, guest experience and brand value — then converts independently verified regenerative impact into ADR, RevPAR and asset value. Impact you can measure, prove, and monetise.
Answer a short, confidential questionnaire built on the Regenera Luxury Standard v1.4 and receive an indicative RL Readiness Score from 0 to 100 — a clear, honest picture of where your property stands today, and where to focus next.
Regenera Luxury is the first complete system created exclusively for luxury boutique hotels, retreats and destinations to measure, manage, prove and monetise regenerative impact — uniting a live management platform, independent third-party certification, education, booking, marketing and destination programs in one ecosystem.
Presented by UN Tourism and recognized by WSHA, SECTUR, AMFORTH and IHT, Regenera Luxury works alongside leadership teams to raise operational quality and brand value while delivering verified, measurable benefit to communities and ecosystems.
Others hand you a single eco-badge. Regenera Luxury gives you the complete operating system for regenerative leadership: measure, manage, prove, get recognized, and turn it into revenue. Six integrated pillars. One system.
The depth behind the system
The Regenera Luxury System and the RMP™ methodology are the result of years of applied research and hotels development, field experience with regenerative hospitality leaders, and collaboration with institutions and global partners, including UN Tourism, Westminster University or the World Sustainable Hospitality Alliance, among others. Built on a 300+ KPI framework informed by UNESCO, LEED, GSTC, the World Economic Forum and the Rainforest Alliance, it moves beyond conventional sustainability standards by introducing advanced regenerative metrics created specifically for luxury boutique hotels, retreats and holistic hospitality destinations. The only system that combines RL Compass — a live regenerative-performance platform — independent third-party audit, and a complete brand, booking and destination platform in one integrated offer. It took years to build and cannot be replicated quickly.
This is not a manual to complete on your own. We consult and accompany your team through the entire journey — preparing your property for the independent third-party audit that protects your brand against greenwashing and proves your impact to investors, guests and partners. A graded standard your property grows into, with us alongside.
Three independently audited levels — Signature, Gold and Platinum — with full deliverables, accompaniment and benefits detailed on the certification page. Commercial terms and sponsored-program availability are shared in a private briefing.
Independent global research now confirms what regenerative hospitality was built for: guests increasingly choose — and trust — credibly certified properties.
Guest Demand
Travel & Sustainability Report 2024
83%
Say sustainable travel matters
Booking.com · 31,000+ travellers, 34 countries
Booking Intent
Over the next 12 months
75%
Plan to travel more sustainably
Booking.com, 2024
Proven Market
Booked on Booking.com in 2025
100M+
Room nights at certified properties
Booking.com, 2025
Source: Booking.com Travel & Sustainability Report 2024 (independently surveyed 31,000+ travellers across 34 countries) and cited academic research. Figures reflect traveller sentiment and industry benchmarks — not Regenera Luxury client results.
Pictured: Post Ranch Inn · Big Sur, USA
Dehradun · India
Six Senses Vana is a world-class, luxury wellness retreat located in Dehradun, India, nestled within a 21-acre protected Sal forest at the foothills o...
Bali · Indonesia
Ayodya Resort Bali is an authentic, beachfront resort located in the secure gated community of Nusa Dua, Bali. Modeled after a traditional Balinese wa...
Sindhupalchowk · Nepal
Imagine waking up to the crisp mountain air of Shivapuri National Park, where the first light of dawn dances across lush green valleys and majestic pe...
Rome · Italy
47 Boutique Hotel is a refined oasis of elegance and sustainability in the heart of the capital. Its central location, overlooking Piazza della Bocca...
Tulum · Mexico
Nerea Tulum is a boutique hotel and well-being retreat located in Tankah Bay, just north of Tulum's main town. It is designed as an intimate, restorat...
Shanghai · China
Overlooking the Bund and the Huangpu River, Pudong Shangri-La Shanghai - With a sweeping view of the Pearl Tower and the historic Bund skyline is loca...
Espoo · Finland
Embrace the idyll of Finnish nature on your next vacation.Escape the city's hustle and immerse yourself in the undisturbed peace of Haltia Lake Lodge,...
Sevilla · Spain
Hotel Casa 1800 Seville is a boutique hotel located in a restored 19th-century mansion in the heart of Seville’s Santa Cruz neighborhood. It is situat...
Arima · Trinidad & Tobago
The Asa Wright Nature Centre (AWNC) is a world-renowned birdwatching destination and conservation trust located in the Arima Valley of the Northern Ra...
Sardinal · Costa Rica
Comfortable Accommodations: Suitree Experience Hotel in Guanacaste offers family rooms with air-conditioning, balconies, and private bathrooms. Each r...
Willemstad · Curaçao
Papagayo Beach Resort is a destination located in the vibrant Jan Thiel Village of Curaçao. It is renowned for its modern, detached villas that blend...
Xul-Ha · Mexico
An intimate sanctuary to reconnect with nature and restore inner balance. Immersive healing, yoga, and massage experiences set on the shores of the La...
Sustainability is the art of ‘not damaging’. Now we must go further — adding value to communities through regeneration. It is exactly that conviction that has me actively collaborating with Regenera Luxury.
Kent Richards
Former Corporate Wellness Ops Director, Six Senses
Founder, Wellness World Global
Being assessed and accelerated by RL has been an honor — and a natural evolution for our hotels.
Francisca García
CEO, Casa 1800 Hotels
Together we make a significant impact across the Caribbean and SEA regions, where we both have strong presence.
Glenn Manziuk
CEO, World Sustainable Hospitality Alliance
RL Destinations
Regenera Luxury works at destination scale — giving regions, DMOs and clusters of properties the framework, positioning and representation to lead on regenerative tourism.
Explore RL Destinations →
RL Social Programs
Regeneration only matters if it reaches people. Through our social programs we support the communities around our hotels and destinations — directly and at no cost to them.
Discover our Social Programs →The RL Awards celebrate the properties redefining what luxury can give back — and the ceremony itself is designed the same way. Conceived for maximum impact on the planet and the communities we serve, it reduces logistics and travel to focus on what matters most: verified data, and real support for brands to grow their visibility and deepen their regenerative impact. Meet a selection of nominated hotels and retreats from across the global ecosystem.
Cap Karoso
Sumba · Indonesia
Six Senses Vana
India
Hôtel des Horlogers
Vallée de Joux · Switzerland
Ayodya Resort
Bali · Indonesia
Regenerative travel is emerging as one of the defining ideas shaping the future of tourism. Yet to understand its true meaning, we must move beyond aspirational...
Read article →Strategic Alliance: Regenera Luxury x Ownia Collection, Regenera Luxury is proud to announce a strategic partnership with Ownia Collection, a premier global con...
Read article →Europe’s sustainability framework is reshaping the future of hospitality. In 2026, luxury and boutique hotels can no longer rely on vague environmental messagin...
Read article →Independent and design-led properties ready to lead, not follow, on regeneration.
Nature, wellness and transformational retreats whose purpose is already regenerative.
Asset owners seeking measurable ESG legitimacy, brand value and long-term returns.
Regions and DMOs building competitive advantage through regenerative leadership.
As Regenera Luxury expands across six continents, we are growing two professional networks worldwide. If you share our standard, there is a place for you.
01 / Commercial
Represent Regenera Luxury in your region, introduce luxury hotels and destinations to the ecosystem, and build a rewarding business around a category-defining brand. Ideal for hospitality, luxury and tourism professionals with strong local networks.
Become a Representative →02 / Audit
Join our independent auditor network and help uphold the integrity of the world’s first graded regenerative-luxury certification. We train and accredit qualified sustainability, hospitality and quality professionals to conduct third-party audits worldwide.
Apply to Audit →Request a private briefing to see how the Regenera Luxury System applies to your property — and what regenerative leadership could be worth to your brand.
Selective onboarding · Limited sponsored certifications per region — contact us to apply for our sponsored program
Héctor’s calendar is selective and every request is reviewed personally. Tell us about your property or destination — qualified partners are invited to a 30-minute session with the founder to map the way forward. No obligation.
Regenera Luxury is not a certificate. It is a complete management system, independently audited — engineered to lift your service quality, international visibility, and revenue across all 365 days of the year, not focused only on the two days of an audit.
Héctor De Castro · Founder & President, Regenera Luxury
