In the hospitality industry, we have identified a significant gap. On one hand, we are in an era with a new perception of what luxury means. On the other, as standards for hotels and large resorts have emerged, boutique hotels and retreats—often led by passionate entrepreneurs—have been left behind. That’s when we embarked on a mission to create something entirely new. 

We assembled a multidisciplinary team committed to shaping a certification specifically for this niche. Guided by extensive research and rigorously reviewed by leading universities in tourism and hospitality, we crafted REGENERA LUXURY —the world’s first certification specially designed for luxury boutique hotels and retreats focused on regenerative practices. 

REGENERA LUXURY sets an exceptional standard, combining carefully selected foundational principles from UNWTO, B Corp, Cornell, FORBES, LEED, BREEAM, GSTC, WTTC, ISO, IRENA, AHRI, ASHRAE, Fair Trade International, the Global Biodiversity Framework, and UNESCO. But we didn’t stop at traditional sustainability benchmarks. Our certification moves beyond these to establish unique regenerative luxury criteria. We empower hospitality businesses to adapt to this new era of luxury. 

But REGENERA LUXURY is not just about the certification; it's an NGO that strives to support entrepreneurs and communities creating a movement towards a more regenerative future for luxury tourism, so that sponsoring professional and educational programs.