FITUR 2025, 22nd- 26th January

UN Tourism returns to the FITUR International Tourism Fair, advancing its key objectives for the global tourism sector. 

As a bridge between public and private leaders, UN Tourism will focus on innovation in tourism and accessible travel, guiding the industry toward a more resilient, sustainable, and inclusive future.Experts from both the public and private sectors will address the 2025 Challenge from a comprehensive perspective. 

FiturNext, FITUR's dedicated observatory for promoting good tourism practices in sustainability, will host four key conferences from January 22 to 25 at the Madrid International Tourism Trade Fair. These conferences will spotlight food sustainability in tourism, with experts discussing how the tourism sector can reduce food waste and promote sustainable food practices.Aligned with this commitment to sustainability, Regenera Luxury is proud to be at the forefront of the regenerative tourism movement. 

As a global network of luxury boutique hotels, retreats, and holistic centers, Regenera Luxury champions a regenerative approach that emphasizes environmental stewardship, community empowerment, and cultural preservation. Through a focus on sustainable food practices, ecological regeneration, and supporting local communities, Regenera Luxury plays a crucial role in shaping a responsible and future-forward tourism industry.

At FITUR, UN Tourism will engage with its Member States, industry leaders, and stakeholders in a series of high-level meetings and events aimed at advancing shared goals and fostering partnerships. This collaboration is essential to drive progress toward a regenerative tourism model, where businesses like Regenera Luxury lead by example, ensuring the well-being of both the planet and its people.With a focus on food sustainability, the FITURNext program will highlight the importance of reducing food waste and promoting responsible management practices. 

As part of this effort, experts like Rosa Nordfeldt, Sustainability Director of Air Europa, and Marie Lindström, Country Director of Too Good To Go, will share insights into sustainable practices within the tourism and hospitality sectors. Hector de Castro, Chairman of Regenera Luxury will also share with us insights about regenerative tourism and regenerative hotels. This year's awards ceremony at FITURNext will recognize the winning projects of the 2025 Challenge, celebrating innovative approaches to sustainable food management in tourism. Regenera Luxury supports these initiatives, as its certified hotels and retreats also prioritize sustainability in every aspect of their operations—from reducing waste to sourcing locally and sustainably. 

By engaging in these global conversations and sharing best practices, UN Tourism, Regenera Luxury, and other leaders in the sector are driving the tourism industry toward a future where sustainability, community, and the environment are central to the experience.

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